About us

I’m Sunny Nafissi and I was born into an artisan family in Tehran. I adored art and dreamed of making jewelry since I was a little kid. I studied graphic design at university and was always fascinated by the beauty of crafts and how things are made. I wanted to make my own jewelry, so I took a jewelry-making course. The outcome of my designs after the course had amazing feedback from people around me. That was when I knew there was nothing else, I wanted to do apart from starting my own brand, which I named SUN.NAFISSI.

Due to my extreme passion for rock music, I always fantasized about being a rock star and dressing like one. Therefore, most of my designs are bold and chunky and may have sharp edges incorporated within the pieces. I love to use old symbols and spiritual and meaningful elements in my works, with a positive background story behind every piece. At the same time, each piece carries a strong rockstar style.

Rumi’s poetry inspires me the most, along with nature. I love using natural elements in my works. I want my clients to feel lucky every day when they wear my jewelry since each piece contains a positive story that serves as a reminder of positivity.

The main material I use is silver, but I also use 14k and 18k gold in some of my designs. I always wanted to be different and knew I was different as long as I can remember. Somehow, that empowered me along my path. So, I design and make my pieces in a way that makes people who buy my works feel the same. I want them to feel powerful and unique, and that’s the core secret of what I do.

That’s why most of my works are limited edition, and they all have small differences in their designs. I feel grateful every day that I have my own special clients, and I thank God for that. I’m extremely happy to have such passionate and special clients because, in my humble opinion, they are the most stylish people around.

Information about our discounts in sunny club​

Shopping Cart
Scroll to Top
Scroll to Top